Have you ever wondered what makes a powerful photograph? The answer lies is in the creative ability of the image to tell it’s story.
Every image has a story to tell, this is the essence of photography. Some do this more successfully than others and it is the images which entice the viewer deeper into the frame that leave lasting impressions. A photograph should capture a viewer’s imagination, giving them a sense of what happened leading up to the moment and allowing them to complete the events to follow. An impression of the world in a frozen moment, influenced by the perspective and intention of the story teller.
This is true to all forms of photography, not least wildlife photography. Photographers often make the mistake of waiting for something to happen without having a plan on how best to capture the possible scenarios. The magic happens in how you capture the events and the story is influenced by how you tell it, in other words how you photograph it. You have to be prepared for what could happen and ready to capture it.
There are three fundamentals, which I apply to every photographic scenario. I decide on what I want to capture, I decide how I want to capture it and I make sure I capture it at the right moment. This can be summarised into 3 steps in creating a powerful image.
- Visualize
Always have a plan! Do this by analysing the different scenarios you find yourself in and visualise what it is you want to capture. Then decide how best to capture it. This is particularly useful when predicting a behaviour of one of your subjects. If you wait for things to happen without a plan, more often than not you will find yourself out of position for what could have been a powerful image if taken in a particular way.
Start by predicting the behaviour based on the scenario. Next, visualise how to capture this moment in a way which will make the image as striking as possible. Mostly think about your angle and where you should be to get the best perspective on your predicted scene. If you first have the idea in your mind of what the image should look like, the successful execution will be far easier to achieve. The same concept as a golfer visualising a shot on the tee box before hitting the ball. Once they have visualised the shot needed, they know exactly what to do to make it happen.
- Anticipate
Once you know what you are after, you can decide how you are going to achieve the desired results. You will need to anticipate the critical moment and make sure you are ready. This means getting into a position to capture the frame you are after at the correct angle and adjusting your camera settings to best suit what you are trying to achieve. Even if you are shooting on auto, anticipating the right moment will ensure you are ready.
- Capture
Patience is everything. Without it you will settle for a moment, which was good but not great. If you have visualised the image you want, made sure your settings are correct and anticipate the behaviour, then all that is left to do is to push click when it happens and Capture! Well not quite but almost. When you capture the image you need to be as stable as you possibly can be. If you have visualised and anticipated the moment you can make sure that when it comes time to capture it, you can do so appropriately to ensure a crisply focused, correctly composed and well stabilised image.

This image is a great example of my process. I noticed this lioness was showing interest in the Hadeda Ibis. The bird would take off and land a short distance from the big cat each time she got up. Step 1) Visualise – I predicted the behaviour and visualised the shot I wanted. A front angle of the lioness chasing the bird. 2) Anticipate – When the bird landed behind a tree I quickly repositioned our vehicle so the bird was between us and the lioness. I anticipated that she would use the tree as cover to stalk close enough to the bird to strike. I made sure my camera settings were ready to capture a fast action shot in crisp focus. 3) Capture – I had the patience to wait for the lioness to stalk close enough to launch her deadly attack and I captured the moment I was waiting for.
Applying the Steps
These rules apply to all forms of photography. For example consider a landscape image. A landscape shot is made so much more powerful when planned correctly. The same scene will appear quite differently depending on the angle of the sun, the angle where you shoot from, the available light etc.
Visualise – Select the landscape and take the time to visualise how you wish to portray the scene. By having this image in your mind you will be able to select the correct time of day to shoot and how best to shoot the scene.
Anticipate – Before you arrive, anticipate what it will take from the camera to execute the moment effectively. Once the moment arrives with the perfect lighting you will not have long. Decide on your settings before hand and tweak them as necessary in the moment without having to make major adjustments.
Capture – Even in landscape shots, you will only have brief moments when the sun is at the correct angle and the shadows appear as you want them to make the powerful image which you have visualised and will keep your viewers engaged. If you miss those moments it will be a pretty picture of an impressive scene, but will it draw your viewer into the mystical land allowing their imagination to run free?
Have a plan.. decide on how to achieve the plan… execute!